Size-Inclusive Local Boutique Opens Doors in Tipp City
TIPP CITY - The landscape of retail fashion is quickly changing, and one local boutique hopes to be among those charting a new path.
unboxed boutique, a size-inclusive boutique offering styles in sizes small through 3X (and sometimes beyond), opened its doors in downtown Tipp City at the start of June.
An online boutique serving clients from its owner’s home for six years, unboxed now has a storefront in historic downtown Tipp City.
“We’re passionate about helping women of all shapes and sizes feel beautiful,” says owner Nicolette Winner. “Shopping should be a fun experience for all, regardless of the number written on a size tag. We don’t even offer a ‘regular’ or ‘plus’ section here. It’s all mixed together, as it should be.”
According to a study published in the International Journal of Fashion Design, Technology, and Education, "the average size of an American woman is now between 16 to 18.” The average fashion designer creates lines around samples in sizes two to four, and a quick look at retailers nationwide shows a real focus on women who wear size 14 or smaller. This approach to fashion, however, leaves more than half of U.S. women searching for apparel options that will fit them correctly.
Winner, a curvier woman herself, started her boutique in 2015 after experiencing repeated disappointment in retail dressing rooms as a shopper.
“There are so many times I’ve gone shopping and found the ‘plus’ size section to be small, with little options for a young to middle-aged woman like myself,” she explains. “I’d take in whatever options I could find, struggle with fit and poor design, and then ultimately settle for a top I’m going to wear just a couple of times because it still isn’t what I want or need. My goal has been to create a safe space for women to find pieces they will love, and I offer simple styling assistance to ensure each item is something you will want to wear again and again.”
unboxed, located at 50 S. Second St., offers a wide variety of contemporary styles in small through 3X, as well as unique gifts and accessories. Additional styles are also available on the boutique’s website at www.unboxedboutique.com, including extended size options for women 4X and above.
Free parking is available behind the boutique in its parking lot, and an active Facebook community of supportive women offers encouragement to its members at www.facebook.com/groups/unboxedboutique.
A ribbon-cutting ceremony including the Downtown Tipp City Partnership and the Tipp City Chamber of Commerce will be held Friday, June 11, at 9:30 a.m. at the boutique’s Second Street entrance.